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A version of this story has appeared in my fortnightly newsletter.   window.SHOGUN_IMAGE_ELEMENTS = window … read more

We all know what November 11th means. It's the Singles Day Sale - yes, the biggest shopping event of the Year! (This means it's the most important day of the year for some of the avi … read more

On 12th of March 2021, the Japanese Ministry of Agriculture, Forestry, and Fisheries had made a certain data public which sent shockwaves across the entire tea industry of Japan. The total production … read more

Tealife Recipes How to make a delicious and rich Matcha cheesecake Who wouldn't want a nice and rich cheesecake to go with their coff … read more

Today, we'll be talking about the color of Houjicha. The quality of tea is sometimes more than meets the eyes - but it's still good to know about some visual quality indicators. Take … read more